How Snapchat Is Getting A Head Start On An AR Future
Snapchat is getting a head start on an augmented reality future by allowing developers early access to its advanced AR glasses that the company simply refers to as 'New' or 'Next Generation' Spectacles. Using the capabilities of this new AR platform, games and experiences are being created now for the future enjoyment of users when this technology becomes more widely available.
The social media giant has consistently led in AR of the personal variety, with Snapchat Lenses being among the first to offer advanced face-tracking technology to the general public. Being able to 'wear' computer graphics decoratively like makeup, jewelry, and apparel would have been unheard of in the early days of the smartphone. This would have required the most powerful computers or analysis and rendering that would take days. Thebasic features of AR have advanced so quickly that the next steps that bring this into everyday life are slow by comparison.
Related: Snap Might Let You Control The AR Experience With Your Mind
A recent Snapchat demonstration video on YouTube highlights more advances coming soon. Using VoiceML, the user can ask their AR glasses for things, and they'll appear in their view as if by magic. Since hand-tracking is possible, interacting with these virtual constructs happens just like with real objects by reaching out and touching them. Unfortunately, users can't feel them at the moment. However, additional hardware might provide haptic feedback to simulate touch and enhance the realism. While most AR research being done by Meta, Google and Apple is currently taking place in the lab, Snap involves more people by inviting creators to start developing with its Next Generation Spectacles. That's why Snap seems to be moving
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