How Netflix Has Been Preparing For Its Big Inevitable Subscriber Drop
Netflix is the world's biggest movie streaming service, so recent news the provider is losing a lot of subscribers is making big news, but Netflix has been preparing for this inevitability for a long time. Netflix posted a 200,000 subscriber loss for Q1 2022 and expects that number to shrink by as many as two million more in Q2.
After dominating the market since its inception, Netflix's recent subscriber drop is the biggest sign of weakness the streamer has shown in the last decade. With more and more big players entering the game, the stakes in the streaming war are as high as ever. Netflix had a huge head start, facing off against other small players until big studios like Disney and Warner Bros. began to enter the mix, a competition for which Netflix has spent years preparing.
Related: The Real Reason Netflix Is Losing Subscribers
While a big chunk Netflix's subscriber losses are self-inflicted, due to Netflix shutting off subscribers in Russia, their future projected losses suggest Russian shutoffs were just one of many factors leading subscribers to cancel their service. While the situation may not be as doom and gloom as some may suggest, Netflix still needs to make a number of big changes to right the ship, some of which have already started to happen.
Netflix massive growth since its inception is a huge success story, virtually inventing the market they now compete in, but without a media catalog of its own, being first to market would only benefit them until the real competition came along. Netflix's growth would last as long as it was the only service of its size providing a reasonable selection of licensed content for a fair price, but when major studios started corralling their massive libraries onto
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