Apple Inc. isn't typically the first to embrace new product categories — as it famously showed with its iPhone, smartwatch and Vision Pro. All those areas were established before the company showed up, but Apple found a way to make its mark.
Now it looks to do something similar with artificial intelligence. Nearly two years after the generative AI frenzy started, the company is preparing to lay out its vision for the technology. At its annual Worldwide Developers Conference Monday, Apple will announce plans to deeply integrate AI into its major apps and features — all while reiterating a commitment to privacy and security.
The company's new AI system will be called Apple Intelligence, and it will come to new versions of the iPhone, iPad and Mac operating systems, according to people familiar with the plans. There also will be a partnership with OpenAI that powers a ChatGPT-like chatbot. And the tech giant is preparing to show new software for the Vision Pro headset, Apple Watch and TV platforms.
The AI features will account for about half of Apple's WWDC keynote presentation, which starts at 10 a.m. Pacific time and typically runs for roughly two hours. Some of the buzziest features may be ones that don't focus on AI, such as ones that make the iPhone more customizable and improve the Apple Watch. A company spokesperson declined to comment on the plans.
Here is everything to expect during the keynote address:
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