Hasbro Offers to Put Your Face on Collector-Grade 6-Inch Action Figure
Hasbro decided that action figures shouldn't be limited to generic faces anymore now that high-quality 3D printing is so readily available.
The toy maker is teaming up with 3D printing tech company Formlabs to offer action figures with your face on them. The so-called Hasbro Selfie Series(Opens in a new window) is set to launch in the fall and will be accessible exclusively through the Hasbro Pulse mobile app to anyone in the US aged 16 or older.
The app will be used to capture a scan of your face, then character and hair customization options can be tweaked for the design of the figure you want. After that, a "collector-grade, six-inch action figure in their likeness," is 3D printed and delivered to your door, according to Formlabs(Opens in a new window).
Hasbro has been working with Formlabs since 2014 to rapidly prototype action figure designs, but now it's evolving into a commercial partnership.
“Our work with Hasbro continues to evolve to be at the forefront of innovation,” said Max Lobovsky, CEO and co-founder of Formlabs. “3D printing has long been viewed as a prototyping tool, but the Hasbro Selfie Series personalization platform demonstrates that Formlabs enables end-product manufacturing at scale. I love making and personalizing things I use and am excited to see how fans react to this new 3D printing-powered experience.”
Although the final range of custom action figures hasn't been revealed yet, they will include figures from G.I. Joe, Ghostbusters, and the Power Rangers. We don't know how much the service will cost, but anyone attending the San Diego Comic-Con on July 21-24(Opens in a new window) will be able to see the selfie series at Booth #3213. A few lucky attendees will be able to create their own
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