Google has gone all-in on its Messages service, which offers a new RCS experience similar to iMessage, and is taking its commitment a step further by asking users to 'donate' messages to refine its algorithms. The default Android messaging app is built on the Rich Communication Services (RCS) protocol, a successor to the older Short Message Service (SMS) and Multimedia Messaging Service (MMS) protocols. As other Google messaging apps are sunset, the Google Messages app and the prominent RCS standard become vital to the company's strategy moving forward.
The company's bone of contention remains Apple's reluctance to embrace the RCS standard, with the iPhone-maker continuing to focus on its proprietary iMessage service instead. This dispute is particularly important for the younger audience, which values the connection and exclusive features of iMessage. Though Android has competitors to Apple's iMessage services, they pale in comparison to the unified Apple experience. As such, Google has publicly criticized Apple for not supporting the RCS standard, the foundation for its Messages app.
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One of the key features of Messages is the app's ability to sort messages into distinct categories. The service is popular among Android users for both personal and work due to the app's varied feature set. This prompted Google to explore algorithm-based sorting of messages into categories like work, personal, and promotional messages. Now, in order to further refine the process, the company is asking for user data to perfect the categorization algorithm, as spotted by Android Police.
The company is now prompting select users to 'donate' messages to Google in order
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