After a COVID hiatus, the Detroit Auto Show, formerly known as the North American International Auto Show, is back to take over the city's massive downtown convention center.
As corporate showcases go, this one is different. Everyone in Detroit seems to know about the auto show. It's open to the public, so many have attended for as long as they can remember (the show dates back(Opens in a new window) to 1899.) It's just part of the culture of "Motor City," home of Henry Ford.
Something that wasn't on display in 1899: Electric cars. These battery-powered vehicles had a big presence across the 723,000 square feet of exhibit space, as major car makers prep to transition to EVs in the next decade. President Biden, a self-described "car guy," made the trip from Washington, D.C., to talk up a nationwide EV charging network and get some time behind the wheel of a Chevrolet Corvette Z06.
Major car companies, as well as startups and research firms, constructed pop-up booths for attendees to browse, and drove cars onto freshly rolled-out carpets to create a sea of shiny, pristine vehicles.
The biggest brands spent thousands to construct indoor driving courses. At least two—like the Jeep booth in the video below—featured metal mountains where test drivers took passengers up a frighteningly steep ramp to show off their vehicles' traction and braking system.
The show will be open to the public from Sept. 17-25, allowing car lovers to stroll through the brightly lit, air-conditioned corridors looking for their favorite new releases, most of which won't land at dealerships until 2023 or 2024. They can sit in the driver's seat, play with the center console screen, and explore concepts like "frunks"—the front trunks on EVs where the
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