Get ready for a year of out-of-control AI marketing: revived GameShark brand just announced peripherals that use AI to 'adapt to your play style'

pcgamer.com:

Would you like a game controller that «can suggest button remaps and sensitivity adjustments» based on how you use it? What about a gaming mouse that «adjusts DPI settings in real-time, ensuring that your cursor movements are always accurate and fluid?» Or a keyboard that will «suggest key remaps and macros tailored to your gaming habits?» Those are all the promises of AI Shark, a new peripheral maker from the former US CEO of the company that launched the GameShark in 1996.

«We have updated the product and brought it into the age of artificial intelligence, machine learning, and super computers,» the AI Shark website claims. What it doesn't say is how.

AI Shark, which debuted at this year's CES, is part of a wave of hardware companies getting on the AI bandwagon and claiming to offer big advantages to gamers. MSI, for example, just announced a monitor that'll supposedly help you keep track of opponents in League of Legends. «Harnessing the power of AI, supercomputers and our exceptional code-writing team, we are aiming to eclipse the original GameShark's triumphs tenfold and redefine the gaming landscape on a global scale,» AI Shark CEO Todd Hays said in a press release.

There is a bit of a legacy connection here: the GameShark was a hot accessory back in the '90s, allowing console players to cheat in games and access test levels and cut content by altering game code in memory. Hays was the head of the American arm of Interact, the company behind the GameShark, during its heyday. More recently, he and AI Shark's Chief Technology Officer built a Bitcoin gift card company called BitCard. That company hasn't posted on social media since May 2023; as best as I can tell, the cards are no longer available for sale.

AI Shark