Fortnite Sells Nerf Replica Of Famously Powerful Firearm
A Nerf version of one of Fortnite's most iconic weapons is getting released soon. This video game-inspired toy from the iconic recreation company is far from the first of its kind, as Nerf has been known to collaborate with other popular gaming IPs like Minecraft when creating novel toys.
Fortnite isn't just one of the most popular IPs in video games — it's one of the most popular IPs anywhere. As such, the marketing and cross-promotional potential of the title, at this time, seems almost limitless. Typically, this cross-promotion comes in virtual form, with countless musicians, actors, and other celebrities having been added to the battle royale phenomenon over the past few years. Fortnite also features skins and gear based upon fictional characters from best-selling franchises like Avengers in the leadup to new entries in the series, which inevitably helps raise visibility. This appears to be a two-way street if Fortnite's iconic cameo in Avengers: Endgameis any indication. Most recently, the game teamed up with the NBA in the form of the All-Star Hub, which brought with it a host of new cosmetics and emotes.
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Fortnite's collaborations aren't strictly limited to the digital realm, as evidenced by its upcoming collaboration with legendary toy company Nerf. Earlier today, GamesRadar revealed the all-new Nerf Fortnite Compact SMG Motorized Dart Blaster, which is modeled after the ultra-powerful SMG from the game. The electric toy weapon is powered by four AA batteries and can fire up to eight Nerf darts in rapid succession before it automatically loads the next clip. The toy is built with high-quality hard plastic and a rubberized grip. It will be released to the public
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