Epic Games CEO has recently called out a group of scammers for launching unpermitted Fortnite cryptocurrency, which started gaining popularity on markets due to its big name. And while Tim Sweeney is famously not afraid of losing money, it’s probably the potential reputational losses he’s concerned about.
In 2020, while promoting Epic Games Store and filling it up with exclusive video games, Epic lost $273 million. After acknowledging the expenditure, Tim Sweeney went on to clarify that he viewed those millions as an investment in a growing business. To compete with Steam, the dominant PC storefront, the company had to take risks like offering free titles for new users. The results spoke for themselves, as the strategy proved to be efficient, attracting roughly 160 million new players to the Epic Games Store ecosystem.
Related: PlayStation V-Bucks Finally Join Fortnite's Shared Wallet
Recently, there’s been an attempt at promoting an unofficial Fortnite cryptocurrency named “Fortnite Token,” which forced Tim Sweeney to address the matter by calling the fraudulent initiative a scam on Twitter (via Xfire.) The Epic Games CEO went on to elaborate that it’s illegal to use a registered trademark of the game in such a fashion, stressing that the makers of the cryptocurrency were not permitted “to market an unrelated product.” In a different tweet, Tim Sweeney reiterated that there isn’t such a thing as a Fortnite cryptocurrency, that any accounts that promote it are scammers, and that the existence of “Fortnite Token” is now being investigated by the company’s lawyers. As of the time of writing, the Twitter account associated with the cryptocurrency makers seems to be deleted, while a designated website appears to be shut
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