Xbox Game Pass is Microsoft's venture into a Netflix style subscription service for video games, and it has proven to be very popular so far. The service sees Xbox and PC players subscribe for a monthly fee similar to Xbox Live, and they are then allowed access to a rotating roster of games ranging from some day-one AAA releases to more obscure indie games. Xbox Game Pass Ultimate, which bundles the service with EA Play and Xbox Live, costs $15 per month and many view it as incredibly cost-effective for players who would otherwise frequently purchase new games to play.
Video game subscription services currently only make up only 4% of the North American and European market revenue. However, Xbox Game Pass has now passed 25 million subscribers and continues to grow, and PlayStation has also created its own competing game subscription service after revamping PlayStation Plus. This means that this percentage is likely to grow rapidly in the coming years.
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The thought of PlayStation and Xbox competing through rival subscription services has worried some people within the gaming industry. The former Microsoft Executive, Ed Fries, has expressed his concerns over what Xbox Game Pass and video game subscriptions could do to the industry in a few years. Speaking on the Xbox Expansion Pass Podcast, Fries was asked about what he would change about the video game industry if he could. Fries took this time to explain his hesitance towards Xbox Game Pass and the subscription service model. He compared the possible outcome for the video game industry to that of the music industry after Spotify was created.
Ed Fries claims that Spotify monopolized digital distribution for music and is
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