Five Nights at Freddy’s is behind your favorite TikTok trend

polygon.com:

The animatronic monstrosities from Five Nights at Freddy’s inspire horror. Their lifeless robotic faces, coupled with jerky movements, have formed the basis for a beloved survival horror series that started in 2014. But these animatronic creatures do more than the occasional jump scare — they also allow people to make goofs about their cartoonish nature. And now a clip from the most recent game, Five Nights at Freddy’s: Security Breach, has inspired a series of trends catapulting the game’s influence onto one of the world’s biggest video sharing apps, TikTok.

Five Nights at Freddy’s (FNAF) is a survival horror game series set in fictionalized restaurants similar to chains like Chuck E. Cheese. Freddy Fazbear, a giant animatronic bear, is the series’ mascot, and Security Breach introduced a new version of him that gives him an ’80s neon redesign. Edited audio of Glamrocksaying that he’s a “material girl” has taken off on TikTok. The audio was posted on Jan. 5 by ItsYourSampai and has gone on to garner over 105,000 videos on TikTok, with the most popular ones under the sound exceeding 2.6 million views. The jokes vary, but many videos make fun of someone’s inability to save money, and spending too much.

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The trend has reached a level of popularity where it’s being used well outside the fandom, with major influencers like Trisha Paytas using the sound for videos.

ItsYourSampai told Polygon over email that he made the edit because he was “bored” and got the idea after watching a let’s play of the game. Together with his girlfriend, he figured out how to edit a convincing impersonation of the bear’s voice using software called AegeanMusic.

The first edit he made was of Freddy telling