Bandai Namco Using Buses to Promote Elden Ring in UK

gamerant.com:

As the release of Elden Ring is getting closer, so does the promotional campaign by publisher Bandai Namco intensifies. British gamers are now spotting promotional buses wearing advertisements for the upcoming game.

Elden Ring is a third-person action-role-playing game focused on challenging combat and exploration, in the same vein as the popular Souls series. This time, developer FromSoftware has been joined in creating the dark-fantasy setting by famed writer George R. R. Martin, widely known for the series A Song of Ice and Fire which sparked the Game of Thrones TV saga.

Elden Ring Pre-Load Now Available on Xbox, Even If You Don't Own the Game

While the game already enjoys quite the popularity, thanks to the legacy of its director Hidetaka Miyazaki, an all-out promotional effort is nevertheless being made by publisher Bandai Namco, with several buses clad in advertisements spotted in the UK. In London, the traditional double-deckers have been painted with game art and a caption highlighting the collaboration with George R. R. Martin. It's hardly the only effort at promoting the title in England, with a massive Elden Ring statue spotted at a game store some days ago.

Speaking of popularity, Elden Ring holds all the cards to be the next «water cooler» game, and will likely spark heated discussions just like its famous FromSoftware's predecessors. From debating strategies in dealing with difficult bosses, to speculating theories regarding the typically enigmatic lore, there won't be any lack of talking points for fans of the genre in the coming weeks.

While remaining a game centered on satisfying combat, the new project of Hidetaka Miyazaki has set particular expectations regarding its story and setting. In creating the