Fast-food chain Mcdonald's partners with gaming organization OfflineTV as food and beverage sponsor
McDonald's, one of the biggest fast-food chains in the world, has teamed up with popular gaming organization OfflineTV as their food and beverage sponsor. OfflineTV is currently one of the most famous and successful streamer organizations in the world.
Boasting some of the most prominent faces in the streaming landscape, including Pokimane, Disguised Toast, Sykkuno, and LilyPichu, OTV has accrued a massive loyal fanbase over the years.
So the lucrative collaboration between these two organizations shouldn't be a surprise for fans.
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Founded way back in 2017, Offline V is a social streaming collective composed of friends united closely by their love for content creation and gaming.
With nearly three million subscribers across YouTube and Twitch, OfflineTV's rise has been remarkable. Their content ranges from fun activities and international trips to Gen Z trends that allows each member to shine.
On July 2, 2022, McDonald's officially confirmed the partnership at the Anime Expo in Los Angeles, the largest anime convention in North America. During the event, fans got to choose from a range of limited edition merchandise and even got to meet their favorite OTV creators.
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As per McDonald’s Senior Director of Cultural Engagement, Elizabeth Campbell, the deal aligns perfectly with their ongoing commitments to highlight diversity in media. The widely popular fast food chain is aiming for a much better connection with its customers by exploring new industries and spending time with "online communities:"
Furthermore, the Big Mac marketer aims to improve equity and inclusion. Expressing the immense excitement, OfflineTV founder Scarra stated:
With this new partnership, fans are in for a treat as they can expect
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