Epic Games’ Tim Sweeney calls out Apple’s ‘bitter griping’ after its EU fine over anticompetitive practices

techcrunch.com:

“Denial is a river that flows through Cupertino!,” said Epic Games CEO Tim Sweeney, a notorious Apple critic who also sued the tech giant for anticompetitive practices, in a post on X, weighing in on today’s news of the European Commission’s historic €1.84 billion fine against the iPhone maker. The EC ruling, which favors Spotify, hinges on Apple’s approach to its anti-steering clauses that prevented Spotify and other music streamers from directing users to their websites.

Referring to Apple’s response to the EC fine, which the company said it would appeal, Sweeney writes, “Apple’s bitter griping simply describes their historic, pre-monopoly relationship with app makers: the device provides great APIs, and apps provide great features to attract users. Everyone profits together.”

In other words, Apple’s App Store was originally seen as a platform that could help the tech giant sell more iPhones, as having easy access to popular apps, like Facebook — an early App Store partner — would be a plus for consumers. But over the years, as Apple grew its services business, it pushed app developers to use in-app purchases to monetize their apps by way of sales of virtual goods and subscriptions. As a result, Apple’s interest in retaining its cut of these revenues strengthened. Though it made some concessions for small business developers and others, it sees no model for the App Store that doesn’t involve a commission structure.

Although Apple did implement an exception to its rules in 2022 for “reader” apps, like music streamers, it still largely controls the process by dictating who can apply for an exception, when it’s granted, how the links should appear, how they can be advertised in the app, and more.