The Entertainment Software Association has announced that the first Interactive Innovation Conference, or “iicon,” will take place from April 27 to 30, 2026 at Fontainebleau Resort in Las Vegas, Nevada.
iicon is an invitation-only event described designed to :connect visionaries, thought leaders and innovators from across industries to harness the power of interactive entertainment.” It will feature keynotes, discussions and workshops, and networking opportunities with executives shaping the future of entertainment, business, and technology. It promises to bring together a “broad spectrum of sectors” that converge with interactive entertainment, including film, television, music, sports, healthcare, education, and finance.
Confirmed exhibitors include Amazon Games, Disney, Electronic Arts, Epic Games, Microsoft, Nintendo, Sony Interactive Entertainment, Square Enix, Take-Two Interactive Software, Ubisoft, and Warner Bros. Games.
“For decades, video games have been at the forefront of technological and cultural innovation,” said Entertainment Software Association president and CEO Stanley Pierre-Louis in a press release. “With iicon, we are creating a space for visionaries across industries to come together, connect and reimagine what’s possible through interactive entertainment.”
Here are some comments from executive partners on the event:
Read more on gematsu.com