Encanto's Disney+ Success Is Good News For Pixar's Future Movies
Encanto’s successful release on Disney+ spells good news for the future of Pixar films. The most recent film by Walt Disney Studios was one of the most talked-of animated films in the early stage of 2022 after its Disney+ release amplified its audience reach massively. That much was particularly important given the movie's ideas about representation and the deeper topics Disney explore in its story. Encantois exploring true Colombian war stories and intergenerational trauma while also showcasing parts of Latin American culture.
One of the talking points of the film is its release format. Having had a theatrical release on November 24, Encanto came up on Disney+ exactly a month right after, on Christmas Eve. With the rising Covid cases in late 2021, it only makes sense for Disney+ releases to accommodate their homebound viewers. The very idea of a movie coming to streaming on Disney+ very close to its theatrical run has a stigma attached to it, and Disney's pivot to home-only releases, including the model that saw Mulan released for a PPV price has led to serious debate. The tendency to release Pixar movies on the platform — though not Toy Story spin-off Lightyear — has drawn criticism too, but it may not be the problem that some have suggested for those releases.
Related: Encanto Is A Better Mulan Than Disney's Live-Action Remake
But the surprise sustained success of Encanto on Disney+ since its release is actually a good thing for the future and success of Pixar movies on Disney+. After the underperformance of Onward due to the first wave of the pandemic, Pixar can use the success of Encanto as an example to show cynics exactly what power Disney+ now has in engaging with an audience. In the first month following its
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