Embrace raises $20M to help devs build better mobile games and apps
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Embrace, which has a suite of tools to enable mobile developers to build better games and apps, has raised $20 million in funding.
Based in Culver City, California, the company was started by CEO Eric Futoran, who was previously one of the cofounders of Scopely, which Savvy Gaming Group bought for $4.9 billion this year.
NEA led the round with participation from Greycroft, AV8 (Allianz), and Eniac. The funding will be used to drive continued product innovation to help mobile teams build the best experiences, said Futoran in an interview with GamesBeat. The funding was an “up” round.
Embrace is focused on the “builders” of mobile experiences. It offers mobile teams, especially their engineers, insight into all the variables, across hardware, software, networks, and UX, that shape each and every end-user’s mobile experiences, empowering them to identify and prioritize the user impact of any issue.
“We help mobile engineers build better experiences. So the vision hasn’t changed,” Futoran said. “There are too many tool sets that need a common language, a common solution. So that’s what we are with our whole experience engineering solution.”
When Embrace started, it focused on core problems, like giving engineers the ability to replicate bugs and see exactly the point where an app or game failed or otherwise quit. Now it has expanded to include all of the things that a developer needs to improve and ship a game more easily.
Embrace gives mobile teams, especially their engineers, a unique insight into all the variables, across hardware, software, networks, and UX, that shape each and every end-user’s mobile
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