The streaming release date for Baz Luhrmann's Elvis may be later than expected. Starring Austin Butler as the titular rock 'n' roll crooner, the musical biopic has been a hit at the summer box office.
Even though the film has been out for well over a month, Elvis is continuing to rock theaters worldwide. The movie has grossed over $130 million domestically, making it Warner Bros.' fourth most successful film since the start of the pandemic.
Over the past two years, Warner Bros.' streaming platform, HBO Max, has been a favorite of cinephiles eager to watch the studio's new releases without having to make the trek to movie theaters.
Thanks to the pandemic, many moviegoers were, and still are hesitant to return to public spaces. To handle these concerns, HBO Max unveiled «Project Popcorn» in 2020, the brainchild of former Warner Media CEO Jason Kilar.
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