Elon Musk says, He has improved ‘Corrosive’ Twitter for most users
Elon Musk, speaking at a conference in Paris, said that he bought Twitter Inc. because the social network was having a “corrosive effect” on civil society that he hoped to improve.
“My hope was to change that and have it be positive for civilization,” he said as part of a wide-ranging discussion at the VivaTech conference on Friday in front of a crowd of about 4,000 people. Musk said he believed that most regular users of Twitter would say that their experience on the site has improved.
Musk also expressed optimism about new Chief Executive Officer Linda Yaccarino's ability to court advertisers. Use of the network is at an all-time high and that “almost all the advertisers have said they have either come back, or they will come back,” he said.
When Musk took over, advertisers began fleeing Twitter because they were concerned about the type of content their ads would appear next to. Since October, Twitter's advertising revenue has declined by 50%, Musk said in March. Twitter recently lost two executives in charge of making sure the site was moderated for violence, hate speech, pornography and other content that businesses are hesitant to promote their products alongside.
Musk hired Yaccarino, a former NBC Universal ad executive, to improve the company's relationship with brands. He said she'd do “great job” handling “advertisers' concerns” about posting ads on the social network.
Still, he quipped about his $44 billion purchase: “If I'm so smart, why did I pay so much for Twitter?”
Musk, who was interviewed on stage by ad industry veteran and Publicis Groupe SA Chairman Maurice Levy, also used the platform to repeat his concerns about the dangers of letting artificial intelligence develop unchecked.
“There is a great danger for
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