EA Exec Allegedly Claims 'FIFA' Brand is Hurting the Franchise

gamerant.com:

CEO of Electronic Arts Andrew Wilson gave a startling opinion over why he believes the company should consider parting ways with the popular brand, FIFA. Wilson was quite frank in his review towards personnel, and even with a 30-year relationship with FIFA, he feels the game impedes the company's growth.

Wilson is not new to nor holds shame when it comes to his comments regarding EA’s stance on things. In an international meeting this past November over the licenses with FIFA, he starkly commented that FIFAis “an impediment” to EA’s ambitions for the game series. And from an anonymous tip, Wilson also claimed that the only value EA received from the license in a non-World Cup year was “four letters on the front of the box”.

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Although his additional comments were anonymously reported, and EA declined to confirm or deny Wilson’s statements, it was also said that Wilson suggested FIFA had barred EA from furthering its titles into modes other than the traditional 11v11. According to sources, EA and FIFA had been in a back and forth negotiation battle throughout last year, which began when EA made it public that it was considering ending the relationship with themin the future. Among their negotiations included EA demanding more rights to the game and FIFAbackfiring with the request to double the payment for the license over the next decade at a whomping $2.5 billion.

In further comments by Wilson, he argued that separating from the FIFA brand could benefit its developers greatly, especially during years a World Cup would be involved in the game. In other words, Wilson feels that the brandprovides no benefit due to license restrictions outside a World Cup game release.

Wilson