Did Marvel Movies Look Better A Decade Ago?
As something grows from being popular to being inescapably overwhelming, the expectations of its audience will only grow slowly out of control. So when something makes all the money in the world and influences the entire entertainment landscape with every new entry, anything that decreases in quality will stick out.
The Marvel Cinematic Universe has made well over $25 billion in its almost 14-year run. Almost every film or TV project contained within the monstrous entertainment empire has reaped a substantial financial return. Beyond that, most of it is also extremely popular and beloved. Marvel films enjoy the harshest criticism and the most ardent defense force in modern cinema. With both financial success and public approval, why do these films all look the same?
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The term digital backlot is extremely common in modern filmmaking and is almost exclusively brought up to criticize its look. The term originated in the early 2000s and refers most often to films shot entirely on a stage with a chroma key background. The setting and background details are added later, sometimes to incredible effect. Early breakthroughs in the technique were helmed by comic book and mixed media artists. Kazuaki Kiriya's Casshern, Dave McKean and Neil Gaiman's MirrorMask, Zack Snyder's 300, and many more films were made with extremely limited physical set pieces, to mixed results. The event which introduced many to the phenomenon was 2009s Avatar, which famously featured only two physical sets. The modern blockbuster is a mixture of fully computer-generated landscapes and real sets, but often, leaning too heavily on the former.
CGI is a hugely important part of any modern film or TV project, no
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