Diablo Immortal has reportedly earned Blizzard more than $24 million
Diablo Immortal has earned Blizzard more than $24 million during its first two weeks of availability.
That’s according to data from market intelligence tool Appmagic, first published by Pocket Gamer, which shows that the mobile title was downloaded over 8.5 million times during the same period.
This reportedly makes Diablo Immortal Blizzard’s second-highest earner in the mobile space, behind the mobile version of its card game Hearthstone.
The game is reportedly most popular in the US, where users accounted for 43% of all revenue, while South Korea provided 23 percent.
Japan, Germany, and Canada make up for eight per cent, six per cent, and three per cent, with the remaining 17 per cent of revenue coming from other markets.
Despite the strong revenue performance, Diablo Immortal has received a mixed reception from users. Earlier this week, the game’s Metacritic user score dropped to 0.2/10 – the lowest ever in the website’s history.
It should be noted that Metacritic user scores do not require proof that the user has even played the game before submitting a score, and that other factors, such as recent Activision Blizzard controversies, may have had an influence.
Diablo Immortal was released on June 2 on iOS and Android, and as an open beta on PC, but quickly saw a negative reception for its heavy focus on microtransactions.
This included a report published during the game’s opening weekend that calculated that it could cost players up to $110,000 to fully upgrade a character in the game.
Shortly after launch the game’s director Wyatt Cheng claimed on Twitter that the backlash to the game was “based on misinformation surrounding it”.
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