Dear Nothing controversy follows Nothing Phone (1) launch: NOTHING for you to bother

tech.hindustantimes.com:

Nothing Phone (1) has been dominating the internet way before its launch and hence, it was obvious to see a huge demand once the prices would be announced at the launch event. However, a different kind of demand crept up just hours after the launch, and it was from content creators who did not get their hands on the review unit of the Nothing Phone (1). A South Indian creator had created a parody video, taking a dig at Nothing for not providing review units of the Nothing Phone (1) to regional content creators.

YouTube channel Prasadtechintelugu released a video hours after the Phone (1) event finished and in it, Prasad took a dig at Nothing for not providing a review unit of the Phone (1). Nothing had sent out limited review samples of the Phone (1) to certain publications and creators, and in the process had missed out the rest of the media. The video, however, painted this as a plot by Nothing to avoid South Indian video creators, especially with a fake packaging box and fake letter.

In the video, Prasad takes out a fake packaging box and shows off a counterfeit letter that says, “Hi Prasad, this device is not for South Indian people. Thank you.” While Prasad meant this to be a prank, his followers on social media widely distributed this, claiming this to be an authentic letter from Nothing. Hence, people started calling Nothing for having bias towards the local creators, and eventually the hastags #DearNothing and #BoycottNothing came up.

Soon after this incident flared up, Nothing VP and GM India Manu Sharma released a press statement, clarifying the confusion. Sharma in his letter says that Nothing had planned to send out devices to the media houses and content creators in a phased manner. As part of the process, many