The Devil is the primary antagonist of Cuphead's main campaign — his name is in the game's subtitle, «Don't Deal With The Devil,» after all. When Cuphead and Mugman lose their souls to the Devil in a gamble, they beg him not to collect their spirits in exchange for anything else. Eager to put his new minions to use, the Devil tasks them with retrieving the soul contracts from other debtors across Inkwell Isle. So begins the journey of the two cups as they hop from location to location, defeating the Devil's debtors and collecting others' souls to save their own.
The Devil may be Cuphead's final boss, but he is quite absent for most of the game's events. Players only see the Devil during cutscenes which cut to him scheming in his casino. Apart from that, the only time players actually meet the Devil in person is at the very end of the game. But while the big bad sits in his lair, another villain plays a more active role in ensuring Cuphead and Mugman don't hold up their end of the Devil's deal.
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King Dice is the manager of the Inkwell Hell Casino and the right-hand man of the Devil. He is a tall humanoid with a body of a man and a single die for a head. While King Dice is sharply dressed in purple and gives off the air of an entertainer, his devilish grin and sharp mustache give away his evil intentions. Through the intro cutscene, players can see that it is he who brought the cups to the Devil's attention, which cased the Devil to make a barter with the brothers that cost them their souls.
When players first encounter King Dice in-game, he can be found guarding the exit of one of his Die Houses. He explains to players that they need to acquire all
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