Cognitive3D raises $2.5M for spatial analytics for 3D apps
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Cognitive3D has raised $2.5 million to develop spatial analytics for immersive 3D environments such as virtual reality and the metaverse.
Cognitive3D uses immersive technology to help provide a new way of researching consumer behavior within a 3D extended reality (XR) setting. As users move from content consumption through 2D web and mobile platforms, towards a more interactive content participation in 3D apps, Cognitive3D provides the ability to understand what happens within a 3D space, including how users interact with objects in the chosen environment. That means devs will know where you are looking inside a VR environment.
Konvoy led the round, with participation from Space Capital and Boost VC. Jim Preston, lead technical producer at Electronic Arts and Konvoy principal Taylor Hurst will join Cognitive3D’s board.
With user experiences and metrics changing through the advancement of 3D apps, traditional analytics tools are becoming less efficient as organizations are struggling to gain important user insights within XR environments. As a result, Cognitive3D identified an opportunity through collecting spatial intelligence by leveraging virtual, augmented, and mixed reality devices as means for data collection.
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“The interest and use of 3D applications is on the rise as it creates a simulated environment that can fully immerse users and be easily adapted and improved,” said CEO Tony Bevilacqua, in a statement. “As with all platforms there needs to be a
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