GGWP Academy raises $1.125M for influencer marketing for games and esports
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GGWP Academy has raised $1.125 million in funding to help change the way influencer marketing is handled in gaming and esports.
GGWP Academy is an e-learning platform that helps gamers earn and learn, and 50-plus global brands tap top talent. And now it is pushing into the U.S. market.
Founded by Jacqueline Garrett in Melbourne, Australia, the company is offering content creators and streamers a chance to invest in their own futures with an equity crowdfunding campaign.
“We teach content creators how to become best-in-class content creators. And then we give them opportunities to work with brands from all over the world. So we’re basically saying that smarter influencers equals higher ROI for the brands that have engaged them,” Garrett said in an interview with GamesBeat. “There are a lot of influencers or content creators who got there through luck or being there at the beginning, or collaborating with the right person, but they didn’t necessarily know how to professionally grow a brand to engage their audience, and to deliver ROI on marketing campaigns.” The company will run its campaign on Equitise throughout September, giving its 11,000+ existing users the chance to become both earners and owners of the platform.
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The investors include Adidas’ founder Adi Dassler’s family, Flying Fox Ventures, Scale Investors and Euphemia as well as leAD Sports and Startmate accelerators. Garrett started the
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