Coda Labs: Global poll shows gamers haven’t embraced Web3 games yet
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Coda Labs released a global poll of nearly 7,000 gamers this week that revealed Web3 games have a long way to go before they will gain mainstream acceptance.
But Coda Labs, which has a platform for Web3 games and mobile games and hired a market researcher to do the survey, holds out some hope that marketing is the problem. While the vast majority of players have no interest in playing “play to earn” blockchain games, those who have tried it say they like it.
Şekip Can Gökalp, CEO of London-based Coda Labs, said in a deep interview with GamesBeat that the company commissioned the large poll in multiple nations because it wanted to get to the bottom of whether gamers really hated blockchain games or were willing to give them a try. A lot is at stake, as market researcher DappRadar estimated blockchain game companies will raise $10 billion this year.
“We started working on understanding the users because there was a lot of noise around that in the space,” Can Gökalp said. “But there weren’t a lot of facts. And nobody seems to be talking to actual players at good enough scale. So we undertook the effort ourselves in a way to try and understand where they come from.”
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The company worked with the Blockchain Game Alliance, DappRadar and Laguna Games on the survey to capture the thoughts of consumer gamers worldwide across all gaming platforms (PC, console, mobile, Web3) about cryptocurrency, NFTs, and
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