Data.ai: $1.54B spent per week on mobile games in Q3 2022
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Data.ai — the rebranded App Annie — has released its Q3 2022 Games index, revealing the state of the mobile games market.
Across the quarter, gamers spent $1.54 billion per week and downloaded over 1.1 billion games on mobile. While both of these figures are down year-on-year, spend still up 25% compared to pre-pandemic levels.
With this level of spending, Data.ai is confident that gaming revenue is on track to reach $222 billion in 2022. Data.ai predicts that 60% of this revenue will come from mobile. With Data.ai’s prior specialization in mobile, it is perhaps unsurprising to hear that the platform is expected to account for a higher share of revenue compared to other research firms.
Data.ai’s Q3 2022 Games index also claims that gaming is bigger on Android than iOS. When it comes to downloads, nearly half of Google Play’s 30 billion installs were games. In comparison, only a quarter of iOS’s 8.7B downloads were games. This means that for every game downloaded on iOS, about seven were downloaded on Android.
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Things are a bit more complicated when it comes to revenue. About half of the $21 billion spent on iOS was for gaming. Meanwhile, about two-thirds of Google Play’s $11.4 billion in revenue came from games. While gaming accounts for a larger share of Android’s revenue, iOS accounts for more spend on mobile overall.
This discrepancy is likely due to price difference in devices and where consumers
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