Gillette Gaming Alliance goes all-in on Fortnite for fifth year
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The Gillette Gaming Alliance (GGA) streaming team has been renewed for a fifth consecutive year. This program is the longest-standing gaming activation for the men’s personal care company.
Fortnite is the central focus of Gillette’s activations and the streamers selected. According to the brand, they chose Fortnite because of the game’s reach with consumers of all ages, its pop culture relevance and its wide variety of game modes.
Gillette is planning content that takes advantage of Fortnite’s custom maps. Last year, the company released Gillette Bed Battles. The custom map reached 526,000 unique players. This year, the GGA and Fortnite fans can explore two Gillette Face-off custom maps which feature competitive gameplay in a futuristic mine littered with Gillette products.
Additionally, the brand announced the return of the Gillette Cup — a streamer-oriented esports event. The event will feature members of the GGA on the Gillette Face-off map and will take place in 2023.
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“We’ve had the greatest results and success with Fortnite. It’s a title that has stood the test of time, continues to reinvent itself and stays relevant with our target audiences,” explained Daniel Ordonez, Gillette global brand franchise leader in an email to GamesBeat.
This year’s Gillette Gaming Alliance team will feature 13 streamers, up from 11 last year. Jolavanille (France), Juansguarnizo (Mexico) and Elded (Mexico) will
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