Brilliant Labs raises $3M for generative AI-based AR glasses
Brilliant Labs has raised $3 million in funding for its AI-powered augmented reality glasses.
The company also introduced a rebranded generative AI app, now called Noa, previously known as arGPT. And it unveiled the integration of Stability AI, a visual open-source AI model, into its flagship AR device, Monocle.
Brilliant Labs said the seed round was oversubscribed with funding from Wayfarer Foundation, former Paylocity founder Steve Sorowitz and Coho VC. The device has competition from Meta’s recently announced Ray-Ban Meta smartglasses.
The fresh infusion of capital from key players in the AR and generative AI industries bolsters Brilliant Labs’ commitment to advancing generative AI technology. This funding round, which exceeds the initial $3 million seed investment, positions Brilliant Labs as a provider of AR devices and fosters an open-source ecosystem for developers and consumers seeking a reliable personal AI assistant.
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Brilliant Labs and Wayfarer Foundation are spearheading the development of the world’s first ethics framework for head-mounted AI devices, setting a new precedent in the industry.
“Today’s news represents a significant milestone on our journey to creating an open-source ecosystem that will give life to the next generation of embedded AI devices that leverage augmented reality,” said Bobak Tavangar, CEO of Brilliant Labs, in a statement. “Crucially, our vision of the future is also shared by key players in the AR, and Generative AI industry, who once again have shown enormous support.”
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