A recent job listing for developer and publisher Blizzard Entertainment shows that the company is seeking to hire a skilled public relations manager to assist in a number of tasks. Blizzard appears to be searching for a candidate with crisis-management experience during a time when the company is facing continued public relations issues.
Blizzard Entertainment is a subsidiary of Activision Blizzard and has been behind some of the most popular franchises in the gaming industry. Its Warcraft series of real-time strategy games which began in the 1990s led to World of Warcraft, the massively popular MMORPG that has held a firm grip on the genre since its inception. Blizzard is also responsible for the StarCraft real-time strategy games which boast an immense esports community. Blizzard's Diablo franchise of action RPGs is also one of its most iconic franchises, although the latest entry, Diablo Immortal, has been the source of much recent controversy.
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The job listing is aimed at hiring a Global Communications Manager who will be responsible for many public relations issues. The qualifications ask for a candidate with at least eight to 10 years of experience in game PR who will develop public relations strategies, counsel internal stakeholders, form strategic relationships with influencers, and write press materials. Particularly of note are the requirements that the candidate has experience with crisis communications and crisis management, with the ability to provide insight on how gameplay will impact global audiences. As Blizzard is facing waves of criticism due to Diablo Immortal's predatory monetization, crisis management is understandably a priority.
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