BGMI partners with Alan Walker: Unlock free items and experience the beat of ‘Hero’ ahead of his India tour

tech.hindustantimes.com:

KRAFTON India has revealed an exciting partnership for BATTLEGROUNDS MOBILE INDIA (BGMI) with renowned electronic music artist Alan Walker. This collaboration coincides with the launch of the game's 3.4 update, introducing Walker's hit track "Hero" into the game's lobby as part of the ‘Be A Hero' campaign. This update aims to create an engaging atmosphere for players, merging music and gaming in a unique way.

The integration of Alan Walker's music into BGMI enhances the emotional connection players have with his work. The track's message of resilience resonates with BGMI's focus on overcoming obstacles. By featuring "Hero" as lobby music, BGMI aims to enrich the gaming experience and rekindle the enthusiasm of both longtime fans and newcomers. Players can look forward to feeling empowered and inspired, whether they are in the lobby or engaged in competitive matches.

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In addition to the music, KRAFTON India has included various in-game events and exclusive content for this collaboration. Players will have opportunities to participate in exciting activities that celebrate this partnership. 

Ahead of his tour in India, Alan Walker expressed his excitement about the collaboration, stating, “I'm thrilled to partner with BGMI, India's beloved mobile game, and share my music with such an enthusiastic community. Music and gaming have shaped my life, and I hope my tracks motivate players to face challenges and pursue their dreams. This collaboration is a dream come true, and I look forward to seeing how fans engage with it.”

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Seddharth Merrotra, Head of Business Development at KRAFTON India, highlighted the importance of this partnership, saying, “We're eager to work with Alan Walker to bring not just exceptional music, but also a message of empowerment to our players. BGMI