Sony's reaction to the massive acquisition of Activision Blizzard by Microsoft is the subject of much speculation right now in the gaming industry. 2022 has already been a landmark year in the gaming industry, and it's only in its first month.
Two huge acquisitions have already taken place: Take-Two Interactive's acquisition of Zynga for $12.7 billion and Microsoft's takeover of Activision Blizzard for $68.7 billion. These events have set the stage for a year full of exciting business deals that will bring forth new possibilities for the gaming industry.
According to the Hollywood Reporter, there is a chance that the Japanese company could be looking into a possible acquisition of Electronic Arts (EA). They took a major hit after Microsoft's acquisition, which took off $20 billion of its market cap.
Buying out EA, which has a market cap of $37 billion, could be a viable business strategy for Sony to expand more into the game industry.
These megadeals may be a way for tech giants to consolidate more of the gaming industry. The Microsoft megadeal will severely boost the Xbox Game Pass, which costs $10 to $15 a month, making it the 'Netflix' of gaming. Additionally, it could also mean a future where the Call of Duty, Overwatch, and Diablo series will be exclusive titles.
It's also worth speculating what Sony's actions would be, which also has a rumored untitled service on the PlayStation to compete in the same vein. Their exclusive intellectual property has popular titles such as God of War, Horizon Forbidden West, and Spider-Man, but the Microsoft Activision Blizzard merger severely increases competition.
The tech giant could also look for more affordable options such as buying Ubisoft, valued at $6.9 billion, or Take-Two
Read more on sportskeeda.com