Apple Inc. unveiled a flurry of new software features and services at its Worldwide Developers Conference, including an updated iPhone lock screen, multitasking features for the iPad and a pay-later service that vaults it further into finance.
The presentation Monday, part of a weeklong event, previews key features for Apple’s developers, which now number 34 million, according to Chief Executive Officer Tim Cook. The wide-ranging upgrades are meant to keep customers loyal and prod them to use more Apple products together -- a key strategy of the world’s most valuable tech company.
Apple’s latest iPhone software, iOS 16, will include the new lock screen, letting users personalize elements like their photo and the font used for the time. The lock screen is also getting widgets -- bits of software that show simple information like the weather -- for the first time. And a feature called Live Activities will make it easier to keep track of plans and events, such as an NBA game or an Uber ride, Senior Vice President Craig Federighi said at the event in Cupertino, California.
The roughly two-hour presentation was packed with new features, though there were few bombshells for investors. The shares were little changed following the announcements, closing at $146.14 on Monday.
With Apple’s shares down 18% this year -- and concerns mounting that the economy is headed for a recession -- the electronics behemoth is under added pressure to generate buzz for software that will run on a new lineup of gadgets debuting later in 2022. Apple uses the annual conference in a bid to set itself apart from rivals such as Samsung Electronics Co., Alphabet’s Inc.’s Google and Amazon.com Inc.
The new iPhone software adds features for filtering content,
Read more on tech.hindustantimes.com