Apple is not ready to launch its AR/VR headset yet

digitaltrends.com:

On the morning of March 8, Apple CEO Tim Cook will take the stage before a global audience watching virtually for news of the tech giant’s next product reveals and upgrades. Since Apple titled the event “Peek Performance,” the cult of Apple immediately assumed there was something special about this everything iOS party. Most members settled on a single prediction: Apple will finally unveil its long-rumored AR/VR headset. I’m not so sure.

It’s not an unreasonable suggestion, as the logo for the event on Apple’s own page does include an AR logo within the multicolor image. A quick Google perusal of the host images for past events reveals similar AR logos popped up for previous events that had nothing to do with any new Apple VR technology, as others have also noticed.

There’s been plenty of discussion of Apple jumping into the AR/VR world for years. While it’s a natural enough move for Apple to get into a field already powered by Sony, HTC, Oculus, and other tech powerhouses, Apple finds itself in the unusual position of bringing up the rear in a product category.

While Apple claims credit for revolutionizing global consumer technology with the iPod, the iPhone, and the Apple Watch, its competitors got into the AR/VR market well ahead of the iPhone maker. Apple would find itself in the unusual position of trying to meet the function expectations for such headsets, while also looking to somehow redefine or surpass consumer expectations for all things augmented or virtual reality.

If Apple is going to jump into this new game, it has to start somewhere.

Then again, if Apple is going to jump into this new game, it has to start somewhere. The question is: Will Apple really announce its new AR/VR device at this “Peek” event? The