Apple iPhone 14 Offers Camera Upgrades, Satellite Feature
Apple Inc. unveiled a new lineup of devices Wednesday with few surprises beyond one major one: It didn't raise its US prices during one of the worst years for inflation in decades. At its biggest product-launch event of the year, dubbed Far Out, the company introduced the iPhone 14, fresh AirPods Pro earbuds and an Apple Watch upgrade that included a first-ever Ultra model.
The iPhone retains the general look of the older version while getting camera enhancements, a long-anticipated satellite-messaging feature and -- on the higher-end models -- a new interface called the Dynamic Island.
Apple is betting the new features, along with the lack of a big price hike, will be enough to ward off competition from Samsung Electronics Co. and other smartphone rivals. The company now accounts for roughly half of smartphone sales in the US and looks to build on those gains.
“While many of the features announced today are incremental improvements rather than groundbreaking new innovations, we believe that Apple has done enough to drive demand by persuading consumers to upgrade and indulge in its new products,” said Neil Saunders, managing director of research firm GlobalData Plc.
Apple shares rose 1% to $156.19 as of 3:46 p.m. in New York following the presentation. They remain down 12% for the year, part of a broader pullback for tech stocks.
The bulk of the iPhone upgrades are coming to the higher-end Pro line. Those devices will include a 48-megapixel camera and a screen that's capable of always staying on in a low-power mode, similar to recent versions of the Apple Watch. That will let the new phones show widgets with bits of information -- weather, calendar appointments and stock tickers, for instance -- while the rest of the screen
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