Analyst Says Apple’s AR Headset Will Contribute To Around 10 Percent Of The Company’s Business, But That Will Take Years

wccftech.com:

In terms of revenue, Apple’s AR headset and the successive models that will launch in the coming years are definitely not replacing the iPhone, but at least they will have some significance in terms of a new product category.

Even now, the first iteration of the mixed-reality headset is only set to bring in $3 billion in revenue, assuming Apple ships an estimated 100,000 units in the year at its rumored $3,000 price. Fortunately, the future looks bright, according to an analyst, as he believes this category will contribute around 10 percent of the technology giant’s business.

Shipping 100,000 units in a year might not convince any skeptic after reading that Apple generated $94.8 billion in revenue for the previous quarter, but analyst Gene Muster believes that it will take the AR headset some years to establish itself. Speaking to clients on Friday, Patently Apple reports that since consumers demand a more immersive experience from products, it will pave the way for a healthier headset market. By 2030, this product category could bring in some hefty change for Apple.

“It’s been eight years since Apple jumped into a new product category. On June 5 that will likely change when Apple is expected to preview its $3,000 developer version of a mixed reality headset at WWDC. Many investors are skeptical about the prospects of the device given headsets are currently a solution looking for a problem.

I believe the trend of more immersive consumer tech experiences will continue, which should pave the way for a robust headset market. By 2030, I believe the wearables/glasses segment could account for 10% of Apple’s sales (assuming they don’t release a car), a business similar in size to Apple’s Mac and iPad businesses today.”

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