AMD Says It Is Possible To Develop An NVIDIA RTX 4090 Competitor With RDNA 3 GPUs But They Decided Not To Due To Increased Cost & Power

wccftech.com:

AMD has said that it is possible for them to develop an RDNA 3 GPU that competes in the ultra-enthusiast market with NVIDIA's GeForce RTX 4090 graphics card but they decided not to go down that route due to increase power and cost concerns.

During an interview with ITMedia, AMD's EVP, Rick Bergman, and AMD SVP, David Wang, sat to discuss their goals with the RDNA 3 and CDNA 3 architectures. The most interesting question is asked right at the start of the beginning about why AMD didn't release an RDNA 3 GPU under its Radeon RX 7000 lineup that competes in the ultra high-end enthusiast segment such as NVIDIA's RTX 4090.

Rick replied that it is entirely possible for AMD to develop a specification based on the RDNA 3 GPU that competes with the NVIDIA GeForce RTX 4090 but that wasn't the strategy AMD was going for in its Radeon RX 7000 lineup. It sounds like AMD can definitely squeeze some more juice out of RDNA 3 if they wanted to but it is also stated that such a specification will result in a higher power and also higher costs which is something they weren't going for in the first place.

It makes sense but at the same time, NVIDIA's RTX 4090 was said to be a power-hog post-release but that didn't end up entirely true. Sure the card is rated anywhere between 450W (reference) and 500W+ for custom AIB models but the card itself is very efficient compared to AMD's high-end, the Radeon RX 7900 XTX as seen in various reviews, even our own.

Technically, it is possible to develop a GPU with specs that compete with theirs (NVIDIA) . However, the GPU developed in this way was introduced to the market as a graphics card with a TDP (thermal design power) of 600W and a reference price of $1,600 (about 219,000 yen)'', and was accepted by