Amazon To Raise Its Prime Prices In Europe From September
Amazon sent emails to Prime subscribers throughout Europe this week revealing the monthly and annual costs of its subscription services are set to rise, pretty significantly in most cases. The price hikes come five months after an annual subscription to Amazon Prime in the US went up from $119 to $139.
The $20, or 17 percent, increase stateside actually feels quite conservative when compared to the price jump certain European markets will be subjected to later this year. As reported by The Verge, France's annual subscription fee is the one set to undergo the biggest increase. French Prime subscribers will see their annual fee go from €49 to €69.90 this September, a pretty staggering 43 percent uplift. Elsewhere in Europe, Italian and Spanish Prime subscriptions will increase by 39 percent, and the service will soon be 30 percent more expensive in Germany.
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It might not be a part of the EU anymore, but the UK is also not immune to Prime's price hikes. An annual sub will be £95 per year starting from September 15, 2022, a 20 percent jump versus the £79 it costs now. Despite the increase not being quite as significant as it will be in other European markets, the UK might be where Amazon's price jump is set to make it the most money. It's one of the biggest markets in the world for Prime subscribers with research courtesy of Kantar estimating more than half of UK households are signed up.
As for why now, and why this much, Reuters reports that Amazon is pinning the blame on “increased inflation and operating costs”. It's also worth noting Amazon posted its first quarterly loss for seven years in Q1 2022. News that Prime will soon be more expensive in some of
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