Activision Blizzard CEO Says Cloud Gaming Is "Inconsequential," CMA Decision Makes No Sense
«Cloud gaming is an inconsequential part of the business.»
By Eddie Makuch on
Activision Blizzard CEO Bobby Kotick has reacted to the CMA's recent announcement that it wants to block the sale of Activision Blizzard to Microsoft. Speaking to Bloomberg TV, the controversial executive said the CMA reached an «irrational conclusion.»
Kotick said Activision Blizzard and Microsoft are now working together to prepare an appeal, and the companies believe they will prevail, the executive said.
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The CMA's main concern came down to cloud gaming, but Kotick, along with Microsoft president Brad Smith, believe the CMA got it wrong. Cloud gaming is a tiny part of the video game industry right now, Kotick said, adding that the mobile market is where the real action is. Microsoft has basically no presence in mobile gaming, which is why it wants to buy Activision Blizzard and take ownership of Candy Crush and other Activision Blizzard mobile franchises.
«Cloud gaming is an inconsequential part of the business,» Kotick said. «It is my view that over the course of the next decade, what you're going to see is phones having greater power, greater capability, better graphics; faster ability to broadcast to a large screen. The idea that you need processing in a cloud and that would somehow be more efficient than the local processing capability that exists on phones or other dedicated devices like computers, it actually is almost the opposite of the conclusion that the CMA reached. Their belief
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