6 Questions with Amazon Games’ global marketing chief

amazongames.com:

We sat down with Sarah Anderson, director of global marketing and partnerships for Amazon Games publishing group, to get some behind-the-scenes insight into what it’s like to work at Amazon Games, and how her group is helping to build community and relationships with Amazon’s global gaming audience.

Sarah, what do you do at Amazon Games?

I run global marketing and partnerships at Amazon Games for both the internally and externally developed games that we publish. What’s really energizing for me is that I lead an incredible team of marketers who 1) help our developers and partners to connect to players and understand our customers, and 2) who develop innovative marketing campaigns to attract more people and engage communities in and around our games.

From the very earliest stages, my team works daily with our developers, to help them understand and build the best connections between our games and our players around the world. While this can manifest itself in many ways, it often includes global audience research, usability and accessibility testing, player insights, and most importantly sharing the feedback provided by our players.

Over the last few years, Amazon, and especially its entertainment groups and brands have grown to become an exciting family of interwoven services that deliver gamers, viewers, listeners, and other consumers compelling content. At Amazon Games, we are focused on innovating and creating the highest quality content and services for our players. My team has amazing products to market, and we get to have fun helping gamers fall in love with them too – and hopefully bring their friends!

How is marketing Amazon Games different from other companies that you’ve worked at? Why did you decide to take your