Towards the end of August, partnered Twitch streamers received an email from the platform regarding its exclusivity policy. For a while, they were required to stream exclusively on the purple site as part of the agreement.
Streaming exclusively on Twitch has become less lucrative as of late, both in comparison to previous years and exclusivity deals offered by other platforms like YouTube Gaming.
Now, individuals partnered with the purple label can simulcast their streams on mobile platforms such as Instagram and TikTok; doing so on direct-competitor sites like YouTube is still forbidden.
Despite this, there are still plenty of reasons for Twitch partners to dip their toes into the waters of the red platform. The list below will take a look at five stars associated with the purple brand who stand to gain the most from branching out to YouTube Gaming and other platforms.
Twitch streamer and FaZe Clan co-owner Nickmercs has quite a huge following on YouTube. Although he boasts a follower count of over six million on the purple platform, he also has four million subscribers on its competitor site.
When the news of Twitch's relaxed restrictions on exclusivity was announced, conversations about its partners moving to YouTube to collaborate with banned streamers such as Dr Disrespect picked up steam. Besides Doc, Nickmercs has a history with plenty of the biggest creators on the red platform.
Although nothing is currently stopping Nickmercs from streaming with old friends like TimTheTatman and Dr Lupo on Twitch, Dr Disrespect's banned status means that he would have to stream on YouTube Gaming if he wanted to pair up with the "Two-Time." This is a new factor that he will have to consider when his contract with Twitch ends.
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