San Diego Comic-Con is known as a pop-culture mecca, thanks in major part to the lineup at “Hall H”: the corner of the convention center that’s often host to panels from the likes of HBO, DC, Star Trek, and Netflix. Over the last decade or so, no company’s Hall H panel has commanded as much attention as Marvel’s — but this year, the MCU stars won’t be there. While Marvel will still have a booth on the convention center floor, circumstances beyond even Kevin Feige’s power are in play.
Marvel Studios bowing out of SDCC isn’t an out-of-the-blue decision; there were rumors that the company would be skipping the con as far back as June. And while Marvel’s parent company Disney didn’t give any specific reasons for skipping the show, there are a few relevant ones that aren’t hard to guess.
Marvel’s panel is often a who’s-who of guests, cameos, and presenters. The downside is that those presenters are often actors or writers — two groups that are both striking against studios at the moment, and therefore will not be attending the show. The writers strike began in May, when the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) failed to reach an agreement for a new contract. The Screen Actors Guild (SAG-AFTRA) strike started in July when it too could not agree on a new contract with the AMPTP. There’s been no significant movement toward either strike ending yet, which could mean they both last for several more months.
The strike creates more complications for Marvel than just a lack of hype beaming out of SDCC. With no end in sight to the SAG-AFTRA and WGA negotiations, the previously announced release dates for upcoming films and phases are completely up in the air. Even if
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