Why Raw Fury boss Antonsson thinks indie publishers are more important than ever in 2019
Standing out from the crowd is key to running an indie publisher these days.
As the indie development space continues to expand, self-publishing is a challenging prospect. With that, many are turning to bespoke publishers of small games to give their projects a leg up in the crowded space.
But Raw Fury CEO Jónas Antonsson says the sector has never been better.
“With a market that never seems to stop growing, more people discover games and look for unique experiences,” he says.
“Something that can touch them or offer gameplay that you won‘t see in triple-A games.”
With game development becoming more accessible than ever, Antonsson believes indie publishers are a vital tool for sticking out from the crowd.
“The democratisation of games and making it easier for anyone to self-publish is great," he admits, "but the challenge then becomes how to stand out in the large sea of new games launching all the time.”
Indie publishers can do this by creating a sort of brand personality, something competitor Devolver Digital mastered with a reputation for irreverent action and crass humour. Antonsson believes Raw Fury is still getting there, as it attempts to pivot itself as a “boutique” provider of games.
“We‘re getting there by building the Raw Fury brand itself," he says.
"Gaining recognition of being a burgeoning boutique indie publisher that offers unique experiences becomes a quality mark for the players and it‘s advantageous for the developers we partner with.”
While making games is easier than ever, finding places to sell them has become increasingly complex. But while others have expressed uncertainty at the evolving state of games stores, Antonnson is confident that the arrival of Discord sales and the Epic Games Store is a
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