Why India could be the next unicorn of the esports and gaming market
The volume and nature of the esports and gaming market have completely changed since its inception. A steady advancement in technology in the industry has resulted in more gamers than ever before, spread across various devices.
Due to the nature of its economy, India is regarded as a dark horse in the sector. While the world's largest democracy is not subject to exploitative gaming censorship, it remains an expensive hobby for many citizens. Several big names, such as Steam and Epic, have implemented mechanisms such as regional pricing to benefit the massive population.
The introduction of mobile games has resulted in an increase in popularity and numbers. With most titles available for free and significantly lower prices on mobile devices, gaming in the country is evolving. According to a recent Niko Partners study, the esports and gaming market in India has enormous potential. While the data is heavily skewed toward mobile devices, India has the potential to become the next big thing in the sector in terms of revenue.
The emphasis on the future is an exciting aspect of Niko Partners' study. The study uses numbers from 2022 to project what might happen by 2026. While no one can predict the future with certainty, Niko Partners is a well-known name in finance and analytics.
Because of its large population, India could be very profitable in the esports and gaming markets. In terms of player base, the country is second only to China. While the country's large population helps, it's important to remember the technological challenges that still surround large parts of the country.
As previously stated, the statistics favor mobile gaming, but this could change. The low cost of mobile gaming contributes significantly to its
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