Why Doesn't The Pokemon TCG Get To Reveal New Pokemon?

thegamer.com:

The Pokemon Trading Card Game has been going for decades and remains one of the most successful aspects of the franchise. It boomed in the wake of Pokemon Go as it helped reignite the Pokemania craze before ascending to even greater heights during the pandemic as people relied on its comforting nostalgia to stay afloat. Product flies off the shelves as quickly as it can be restocked and, for better or worse, its secondary market is doing incredibly well. To say the Pokemon TCG is doing well would be the understatement of the century.

So with it being a cultural megalith and lynchpin of the franchise, how come the Pokemon TCG hasn't been able to unveil any new Pokemon to the world yet?

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Imagine if Sword & Shield: Battle Styles was used to introduce Urshifu to the masses, or Chilling Reign was able to reveal Calyrex, Spectrier and Glastrier? Or if, way back when the TCG was exploring its own region, Holon, we were given new Holon variants like the Alolan, Galarian, and Hisuian ones we love so much today?

It's not like new Pokemon haven't been revealed outside of the core games and anime before. In 2018, Pokemon Go was used to reveal Meltan and Melmetal, showcasing the game’s integration with Let’s Go! Pikachu and Eevee. While nobody these days cares about either of those blobs of sentient metal, at the time it was a big deal. Pokemon Go, the plucky mobile app that became the cultural cornerstone of 2016, was deemed important enough to introduce brand new Pokemon.

This isn't just a case of the big, popular game getting more recognition and prestige than the game I actually like, either. Creating original Pokemon would solve one of the biggest problems the Pokemon TCG has