After months of controversy, Elon Musk is now at the head of one of the most influential social networks on the planet, whose "tremendous potential" he has promised to unleash.
What changes can we expect for the platform from the multi-billionaire chief executive of Tesla and founder of SpaceX? - New boss - One of Musk's first decisions was to sack Twitter chief executive Parag Agrawal, chief financial officer Ned Segal and head of legal affairs Vijaya Gadde, according to several US media outlets.
The billionaire entrepreneur will have to find replacements for them.
"Musk is in the unenviable position of convincing seasoned executives to work for him at a platform that he has publicly disparaged," said Jasmine Enberg, an analyst for Insider Intelligence.
According to Bloomberg, Musk will assume the role of CEO of Twitter, at least initially.
He'll have to deal with concerned employees. Musk wants to cut the workforce by 75 percent (or about 5,500 employees), according to the Washington Post.
"The mood at Twitter is tense, with employees worried about layoffs," said Enberg. "Product and even engineering teams could face a shakeup." - Freedom of speech - A self-described "free speech absolutist," Musk said on Thursday that he wants to turn Twitter into a platform that is "warm and welcoming to all" and not a "free-for-all hellscape."
He has criticized what he sees as aggressive content moderation, which he contends results in the censorship of right and far-right voices.
"Experts we've spoken with have suggested around 600 people at Twitter itself and thousands more with third-party affiliations have worked on platform content moderation," said Scott Kessler of Third Bridge.
"Musk has publicly advocated for these actions to be
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