Elon Musk Starts Assembling New Cadre of Leaders Inside Twitter
Elon Musk, who acquired Twitter Inc. two weeks ago and immediately pushed out almost all of its top executives, has started to assemble a new group of senior leaders atop the social network.
The company started reshuffling teams this week following a massive round of job cuts that eliminated roughly half of its 7,000-plus workers on Nov. 4. Among managers who remained after the dust settled, a few have begun to emerge as stewards of some of Twitter's most important internal divisions as Musk seeks to rapidly overhaul the struggling business.
The rise of new leadership under Musk has provided at least a glimmer of internal stability after a two-week stretch of chaos. The most visible among the new guard has been Yoel Roth, a Twitter veteran who reports to Musk and is now running all of the company's Trust and Safety efforts -- some of which previously fell under other executives, according to people familiar with the matter. That includes content policies, election efforts and plans to fight spam and fake accounts.
Roth has been sending tweet threads regularly to share details about Twitter's efforts to fight election misinformation -- an area of concern to many critics as the company's changes played out on the eve of the US midterm vote. Roth has also been attempting to explain the site's plans around account verification, which have been evolving at a dizzying pace. Musk has been retweeting and replying to Roth's posts, and encouraging others to read them -- a signal to followers that Roth is someone the billionaire trusts to communicate the company's message.
On the product side, Behnam Rezaei, listed as a senior director of engineering on his LinkedIn, is now overseeing all of engineering and product development
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