Is content creation the next big step for Twitter? Elon Musk asks former head of YouTube Gaming to join Twitter
Elon Musk and Twitter have been under fire for a variety of reasons in the last few weeks as the billionaire's takeover of the social media giant and some of his policies have caused backlash from users.
In a bid to make the platform profitable, Musk seems to be preparing to go down the content creation path in a bid to attract creators who will generate revenue.
Elon's recent interaction with the former head of YouTube Gaming, Ryan "Fwiz" Wyatt, has ruffled the gaming and esports scene. The new Twitter CEO asked Wyatt to join Twitter after the latter explained how profitable YouTube's monetization policy was during his tenure.
Ryan Wyatt is the CEO of Polygon Studios and the former head of gaming at YouTube, where he worked from 2014 to February 2022. With almost eight years of experience at the helm of such a popular platform, he has quite a lot of insights about monetization strategies for content related to gaming.
Musk's Twitter takeover has been highly scrutinized by the media as numerous outlets such as The Verge have made comprehensive reports on his first meeting with employees in the wake of layoffs resignations. Understandably, his statements about making Twitter a haven for content creators have caught the eye of many.
The above post was a direct quote from Twitter's new CEO, where he appears to be pondering about getting YouTubers to join his platform to make content. The tweet gained quite some traction and Musk himself replied to it, confirming the words.
This is where Wyatt comes in and, having accrued prior experience working with YouTube, he had some nice additional comments. Remarking on the fact that Elon Musk would have to give content creators a significant Minimum Guarantee to get them to come over,
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