“Twitter is ALIVE.”
That was Elon Musk's most recent Twitter post at the time of writing, several hours after announcing he would reinstate former President Donald Trump to the site.
It's a move that epitomizes the chaos Musk has wrought at his new social media company, as well as his inability to keep his word or stick to a plan.
On Oct. 27, for instance, he promised Twitter's increasingly dubious advertisers that Twitter would not “become a free-for-all hellscape, where anything can be said with no consequences.”
The following day, Musk said he would form a “content moderation council with widely diverse viewpoints” to look at high-profile, banned accounts like Trump's. 'No major content decisions or account reinstatements will happen before that council convenes,” he said.
That didn't happen. Musk has said nothing since about a council and instead decided Trump's fate with a Twitter poll, one which he likely suspected would go in favor of the twice-impeached former president who helped incite the Jan. 6 US Capitol insurrection. (Much of Musk's loyal fanbase is on the right of the political spectrum; the billionaire also recently said Americans should vote Republican.)
His poll got 15 million votes, of which 51.8% recommended reinstating Trump.
The former president's account is now available to visit, and it is also inactive. Trump may be wondering what to do. He has a financial incentive to support his own social media platform, Truth Social, and has said he won't come back on Twitter because it has “a lot of problems.”
But Trump is also not a man of his word. Truth Social is tiny and the lure of a bigger megaphone with a constant feedback loop is hard for those with large egos to resist.
If Trump does start tweeting, that
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